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Google AdWords is an incredibly sophisticated Online Marketing system. However, maximising its effectiveness for your business is not easy. It’s becoming ever more complex and if you don’t have much experience or knowledge of how to use it well, you can burn money fast, with little return on your investment. We have been working with AdWords for many years now and have learnt how to make it work. We are a Google AdWords Certified Partner.

So if you want to:-

• Improve Your Return On Investment
• Generate More “Relevant” Clicks
• Get More Leads & Sales
• Reduce Your Time Spent On AdWords
• Stop Paying For “Useless” Clicks

Then  join us for AdWords Tutorial & AdWords Tips as we offer both FREE and paid AdWords Training to HELP YOU.

AdWords Blog

AdWords automated rules and time saving ways to use them.

Simplify your AdWords management with automated rules

Here is a post, courtesy of Google by Maria Nikishyna, Inside AdWords Crew.

It gives some great examples from AdWords users who have created Automated AdWords Rules to save them time. Hopefully it will give you some ideas too.

“Marketers benefit when they have more time to think strategically
and spend less time on repetitive tasks.  We were excited when we launched automated rules in 2010 to provide you with the
benefit of 24-hour account management while leaving you free to focus on other
things.

Looking across the web, search professionals have been sharing ways they’ve
used automated rules to help manage their campaigns.

1. Prioritize your time
   over the holidays with these ideas from Krystal Kenlan (WebPageFX):

• § Schedule ads for special
  events/holidays
• § Pause campaigns that
  spend certain budget partway through the month
• § Pause low-performing ads
  based on metrics

1. Swap ads while you
   sleep as Ally Malick (SEER Interactive) suggests:

• § Upload your
  promotional/new price point ads in a paused state and make sure these ads have
  a unique identifying phrase (i.e. “Doorbuster Sale” or “Ends Friday!”) so you
  can segment them using a text filter (another option for this is to use labels)
• § Create an automated rule
  to pause all ads currently running
• § Create another automated
  rule to enable the new promotional ads

1. Save money with these three rules
   from Dan Williams (Periscopix)

• § Decrease bids by 10% on
  keywords that trigger an ad in the top three spots but have not led to a
  conversion
• § Set a maximum bid first,
  then set a rule to increase bids on all keywords not displaying on the first
  page
• § Set rules that help you
  fine tune for optimal ad position (not necessarily the top!)

1. Save time with automated rules
   ideas by Joel (Deepfoot Prints)

• § Pause keywords that have
  had many clicks but have not converted
• § Increase your bids on
  keywords that have a relatively low CPA
• § Decrease your bids
  keywords that have a high CPA and a position between 1 and 5
• § Increase your bids on
  keywords in positions lower than 7

Automated
rules are available to all AdWords accounts and if you regularly
perform manual tasks in your account, we encourage you to give this feature a
try. And once you’ve done so, we’d love to hear your feedback for how we can
make automated rules even better. So do let us know
how it goes!

Posted: 04 Feb 2013 01:15 PM PST

Marketers benefit when they have more time to think strategically and spend less time on repetitive tasks.  We were excited when we launched automated rules in 2010 to provide you with the benefit of 24-hour account management while leaving you free to focus on other things.

Looking across the web, search professionals have been sharing ways they’ve used automated rules to help manage their campaigns.

1.Prioritize your time over the holidays with these ideas from Krystal Kenlan (WebPageFX):

§Schedule ads for special events/holidays

§Pause campaigns that spend certain budget partway through the month

§Pause low-performing ads based on metrics

2.Swap ads while you sleep as Ally Malick (SEER Interactive) suggests:

§Upload your promotional/new price point ads in a paused state and make sure these ads have a unique identifying phrase (i.e. “Doorbuster Sale” or “Ends Friday!”) so you can segment them using a text filter (another option for this is to use labels)

§Create an automated rule to pause all ads currently running

§Create another automated rule to enable the new promotional ads

3.Save money with these three rules from Dan Williams (Periscopix)

§Decrease bids by 10% on keywords that trigger an ad in the top three spots but have not led to a conversion

§Set a maximum bid first, then set a rule to increase bids on all keywords not displaying on the first page

§Set rules that help you fine tune for optimal ad position (not necessarily the top!)

4.Save time with automated rules ideas by Joel (Deepfoot Prints)

§Pause keywords that have had many clicks but have not converted

§Increase your bids on keywords that have a relatively low CPA

§Decrease your bids keywords that have a high CPA and a position between 1 and 5

§Increase your bids on keywords in positions lower than 7

Automated rules are available to all AdWords accounts and if you regularly perform manual tasks in your account, we encourage you to give this feature a try. And once you’ve done so, we’d love to hear your feedback for how we can make automated rules even better. So do let us know how it goes!

Posted: 04 Feb 2013 01:15 PM PST.

Posted by Maria Nikishyna, Inside AdWords Crew”

Adwords how to improve CTR AdWords Tip Number 1

Well there are numerous ways how to improve your Google AdWords CTR (Click Through Rate). Most people attempt to achieve it by split testing two adverts against each other. The idea is that you pitch two different adverts against each other, to see if one resonates better with your target audience and results in a higher CTR. Providing you have enough data for it to be statistically significant, you pick the winner, pause the looser and repeat the exercise with another variant, Advert number 3. This method certainly works but a recent post by Chris Thunder of www.Tenscores.com highlighted two completely different techniques. Both of which perhaps you have never even considered. The first which we will cover in this post related to Day Parting.

Day Parting. What’s that I hear you say? Well if you don’t know already, Google AdWords provides you the facility to show your adverts at particular times of the day or 24 hours a day. Now the business logic of only showing adverts at particular times of the day is that the Return On Investment is better at these times, than at other times. But what about the Click Through Rate? Well you can measure the CTR at each hour of the day and see how it varies. Rather like using the Advert split testing method to improve CTR, you can use Day Parting to see during which hours the best Click Through Rates are produced.  Once you have determined which hours produce the worst CTRs, you can choose not to display the adverts at these times. The result is that the overall CTR of the Campaign is improved.  This leads to other benefits such as an increased Quality Score which in turn produces a lower cost per click (CPC) and an improved Return On Investment.

So “AdWords how to improve CTR” Day Parting is done like this:
First find out how your Ads are performing by the hour of the day:
1.    Choose a Campaign in your Adwords account.
2.    Select the “Dimensions” tab (or make the Dimensions tab viewable in the sub menu).
3.    Click the “View” sub-menu and select “hour of day”.

You should now be able to see at what times of the day your Ad Group is under performing. Advert performance can vary greatly depending on the hour of the day. Without even knowing it, you may be getting lots of impressions at 2 o’clock in the morning but very little clicks and conversions. If that’s the case, it would make good sense to prevent your adverts from showing at these times of the day.
The next thing to do is to exclude your Ads from showing at those times by changing your Campaign Settings: e.g. Advanced Settings > Ad Scheduling. Make sure your data is statistically significant.
When you follow these steps, the average CTR recorded for your keywords will start to increase and your quality scores will slowly rise.

One word of warning here, improved CTR is only one measure of AdWords performance. There are many more. You should choose the best one for your circumstances.

The CTRs achieved in the image shown were achieved using specialist AdWords Tools.

Google AdWords Automated Rules – Do They Work?

Google have been making many changes and new features available recently. One of these is AdWords Automated Rules.  In effect these rules allow you to change certain Adwords criteria based on a set of rules. For example we recently wanted to target Advert position number 2 for a particular client. So we created a rule for keywords. This allowed us to change the maximum bid CPC for certain keywords. The rule allowed us to raise the standard keyword bid CPC by a % if the Advert position dropped below 2. Likewise it allowed us to lower the standard keyword bid CPC by a % if the Advert position was better than 2. It all sounded great. We ran it recently for 7 days and it didn’t produce the results we were expecting. Despite raising our bids by up to 40% we still didn’t achieve our desired position 2. Has anyone else experienced this? We just wondered whether anyone else had experience of testing some of Automated Rules in AdWords recently. In particular adjusting bid CPCs to target advert positions.