Google have been making many changes and new features available recently. One of these is AdWords Automated Rules. In effect these rules allow you to change certain Adwords criteria based on a set of rules. For example we recently wanted to target Advert position number 2 for a particular client. So we created a rule for keywords. This allowed us to change the maximum bid CPC for certain keywords. The rule allowed us to raise the standard keyword bid CPC by a % if the Advert position dropped below 2. Likewise it allowed us to lower the standard keyword bid CPC by a % if the Advert position was better than 2. It all sounded great. We ran it recently for 7 days and it didn’t produce the results we were expecting. Despite raising our bids by up to 40% we still didn’t achieve our desired position 2. Has anyone else experienced this? We just wondered whether anyone else had experience of testing some of Automated Rules in AdWords recently. In particular adjusting bid CPCs to target advert positions.
Tags: AdWords Rules