Google have been making many changes and new features available recently. One of these is AdWords Automated Rules. In effect these rules allow you to change certain Adwords criteria based on a set of rules. For example we recently wanted to target Advert position number 2 for a particular client. So we created a rule for keywords. This allowed us to change the maximum bid CPC for certain keywords. The rule allowed us to raise the standard keyword bid CPC by a % if the Advert position dropped below 2. Likewise it allowed us to lower the standard keyword bid CPC by a % if the Advert position was better than 2. It all sounded great. We ran it recently for 7 days and it didn’t produce the results we were expecting. Despite raising our bids by up to 40% we still didn’t achieve our desired position 2. Has anyone else experienced this? We just wondered whether anyone else had experience of testing some of Automated Rules in AdWords recently. In particular adjusting bid CPCs to target advert positions.
Tags: AdWords Rules
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adwords israel
299 days ago
Thanks
Nancy
235 days ago
Much appreciated for the information and share!
Nancy
Regina Bertalan
173 days ago
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Jeremy
122 days ago
Ad rank is determined by many more factors than just CPC bid, I am not at all surprised this didn’t have the desired effect.
This is the Adwords ad ranking formula: AdRank = Max. CPC x Quality Score
If there is another advertiser with a higher quality score than you for this keyword, they could rank higher than you even with a lower CPC bid.
admin
108 days ago
Thanks for your comments Jeremy. We appreciate what you say but since Max. CPC is one of the contributors towards AdRank, all other things being equal, raising Max. CPC should improve AdRank.